FILM AND VIDEO PRODUCTION GEAR
It’s not enough to have a great product or a recognizable brand. Whether it’s cameras, lighting, or audio, standing out in gear is a battle for authenticity. You need messaging that speaks to professionals, delivers the promise of your brand, and ignites excitement.
An Agency That Speaks GEAR
Partner with RKNS and tap into wide ranging expertise in branding, positioning, and growth in production gear. We’ve worked with some of the most iconic and disruptive names in the industry.
We know what it takes to make a splash and endure.
Authentically Pro
(and Student, and Legend, and...)
Talk like an insider to everyone from students to veterans. We know what that authenticity looks and sounds like when it hits.
Tell Your Brand Story
You can’t just put a brand on the box and expect it to sell. Play for keeps with RKNS’s extensive market knowledge, and make your story part of a powerful sales pitch.
Generate Excitement
In a technical field, specs are everywhere, but nobody makes a purchase purely on numbers. From the DSLR revolution to today’s LED advancements, we get what magic detail will have the customer choose you.
A STRIKING WEB REFRESH WITH APUTURE
Cinema’s biggest lighting brand parnered with RKNS for strategy and copy for their new flagship website.
The Aputure.com homepage
Aputure.com Top Menu Product Families Section
“[Westin’s] advanced knowledge of the film lighting industry... combined with his remarkable talent for distilling complex product engineering concepts into clear, marketing-forward copy, gives the whole team confidence at every major marketing campaign launch.”
Raley Pisarev, Director of Growth Marketing
RKNS developed new messaging and flow for aputure.com’s 2024 website refresh. This work included a new top menu system with crisp, empowering new product family descriptions, a new homepage written to surface social proof with confident messaging, and a comprehensive new sub-flow for Sidus, the lighting control app hardware family.
Among the improved KPIs delivered by the project, global website traffic grew 58% YoY, conversion rate grew 177%, and the company beat their ecommerce revenue target by 110%.
The website refresh also laid a foundation for numerous other RKNS projects, like Aputure’s popular new case study format, a modern brand blog, email growth automations, and direct sales campaigns.